ForwardCFO

This project involved designing a comprehensive brand identity for a financial firm that offers specialized training and consulting services to CEOs, finance departments, and corporate accounting teams, led by top Australian CFOs. The objective was to create a logo and brand identity that visually communicate the firm’s core values: protection, growth, and value.

The logo design features a modern, minimalistic icon that encapsulates these values, ensuring the brand resonates with its diverse target audience of high-level executives and financial professionals. The brand identity employs a sleek, corporate blue color palette, reflecting professionalism and trustworthiness. The overall style is modern yet minimal, conveying the firm’s forward-thinking approach while maintaining a sense of reliability and stability essential in the financial sector.